The Use of Big Data in Modern Day Web Designing
Category : Guest Post
Big Data is a primarily used buzzword in business, which has its impact everywhere ranging from administration to marketing and strategy making etc. if you are wondering what big data has to do with web designing, there are certain things to be noted in this too.
About the impact of Big Data
Big Data refers to a bigger volume of both structured and unstructured data, which is used effectively to derive actionable insights. Data was there always, but in the case of big data, the volume of data in scope is really massive, and is it impossible to process it using the conventional data management methods.
Based on the studies, now it is about 2.5 quintillion bytes of structured and unstructured data produced on a daily basis. Again as per the prediction of data experts, nearly 40 zettabytes data may be there by the year 2010 produced each day. With this, we can see that big data is there everywhere now and shaping the web world and influencing the ways how people do business.
Big data in web design
By leveraging the benefits of big data, businesses can now easily create web designs which are data-driven by understanding the exact user requirements and preferences. More importantly, the data-driven design is not just restricted to its functionality or visual appearance, but it takes a more streamlined approach to web design in a highly functional and user-friendly manner. It can highly influence how a design firm gains more leads and traffic through their web pages. It is also found that the businesses which use a data-driven design approach make more results in terms of their ROI.
Further, we will discuss 5 ways through which big data is helping to improve conventional web designers.
1. For the analysis of user heat maps
The usage of heat map tools will let the designers or website planners monitor the website content effectively and act on time to fulfill the needs. Appropriate heat maps can exactly measure where and how the visitor’s move on the internet and what all approaches will help to drag in the user attention. Such a mapping can also show what should be skipped and what to keep. Overall, data analysis will help you to effectively track the performance of your existing website in real-time and do the fine-tuning of it.
The marketers can realize the content which is well-performing and which is not. You can effectively change the nonperforming content by utilizing the space for something more productive and attractive. So, the use of big data analytics in heat map analysis can help you keep more SEO-friendly and user-centered content on your web pages. For example, if your website users are not spending enough time to click on the call-to-action button, then you need to rework on it to improve the scope of user click on it.
2. Data for analyzing traffic
Traffic analysis is another wonderful tool which could give you a deeper understanding of whether your website is appealing to the users or not. This can have a huge impact on your web traffic and sales. Doing big data analysis will show you which all elements of your site are more engaging and which are not. You can identify the areas which need improvement and work more on those. By analyzing the traffic, you can also compare it with the traffic on your competitor sites to identify where you lack.
Furthermore, big data users can also examine the page visits, views, average time on page, unique visitor, new user visits, the bounce rate on certain pages, etc. With a proper big data analytical process in place as leading NYC web design firm offers, you can get the real-time data and work on improvising the weak areas.
3. Using big data analytics to identify site search stats
Analytics related, so site search is a very common thing digital marketers use to get a clear inside view of the user needs and wants. By identifying what they are searching based on their needs, it becomes easier to set your content for target audience accordingly. You may also try to add a search box on your website to track what users are commonly searching for.
So, with the help of site search analytics, you may know that if the users search for specific content, but unable to find the same on your website, they tend to abandon your page and move on. Say, for example, if your user is searching for a long-tail keyword like “good digital marketing consulting firm in New York” and not finding any exact matches for the content on your blog or website content, then it’s time to upgrade the search box and avail the site search stats to work on.
4. Segmentation analysis for e-mail marketing
Along with web design, you need to focus on other aspects of website marketing also like email marketing. With the help of big data analytics, you can better design your e-mail designs too, by rightly focusing on the needs of the target audience. Properly segmented campaigns tend to get 14% more results than the generic campaigns, and messages shared to the right audience tend to get about 60% clicks compared to the campaigns which are non-segmented.
Alongside creating a good website, email marketing is also crucial for businesses to help generate more results. So, businesses are advised to use segmentation analysis tools to tailor-make your email based on user interests and preferences.
5. Inline testing
Inline testing can deliver reliable data and real-time information about the consumers, which can be used at each phase of web design and development to improvise the website quality. With the help of big data, you can easily deliver the results as the users need quickly to gain over the competitors.
For designers and developers, A/B testing could be a good testing model, which can bring a huge difference in your design and marketing campaigns. When done properly, A/B tests will help boost the conversions to 200%. This can further help you to test anything from page elements to marketing emails and enable to you achieve the best results.
Overall, big data is a powerful tool in terms of business Intelligence, which has a fair role in paying in terms of modern-day web design and development too. However, for the designers planning leverage the benefit of big data, they need to have a solid understanding of its concepts too in order to stay ahead in the tight competition.
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