Big
Data is a primarily used buzzword in business, which has its impact everywhere
ranging from administration to marketing and strategy making etc. if you are
wondering what big data has to do with web designing, there are certain things
to be noted in this too.
About the impact of Big Data
Big
Data refers to a bigger volume of both structured and unstructured data, which
is used effectively to derive actionable insights. Data was there always, but
in the case of big data, the volume of data in scope is really massive, and is
it impossible to process it using the conventional data management methods.
Based
on the studies, now it is about 2.5 quintillion bytes of structured and
unstructured data produced on a daily basis. Again as per the prediction of
data experts, nearly 40 zettabytes data may be there by the year 2010 produced
each day. With this, we can see that big data is there everywhere now and
shaping the web world and influencing the ways how people do business.
Big data in web design
By
leveraging the benefits of big data, businesses can now easily create web
designs which are data-driven by understanding the exact user requirements and
preferences. More importantly, the data-driven design is not just restricted to
its functionality or visual appearance, but it takes a more streamlined
approach to web design in a highly functional and user-friendly manner. It can
highly influence how a design firm gains more leads and traffic through their web
pages. It is also found that the businesses which use a data-driven design
approach make more results in terms of their ROI.
Further,
we will discuss 5 ways through which big data is helping to improve
conventional web designers.
1. For the analysis of user heat maps
The
usage of heat map tools will let the designers or website planners monitor the
website content effectively and act on time to fulfill the needs. Appropriate
heat maps can exactly measure where and how the visitor’s move on the internet and
what all approaches will help to drag in the user attention. Such a mapping can
also show what should be skipped and what to keep. Overall, data analysis will
help you to effectively track the performance of your existing website in
real-time and do the fine-tuning of it.
The
marketers can realize the content which is well-performing and which is not.
You can effectively change the nonperforming content by utilizing the space for
something more productive and attractive. So, the use of big data analytics in
heat map analysis can help you keep more SEO-friendly and user-centered content
on your web pages. For example, if your website users are not spending enough
time to click on the call-to-action button, then you need to rework on it to
improve the scope of user click on it.
2. Data for analyzing traffic
Traffic
analysis is another wonderful tool which could give you a deeper understanding
of whether your website is appealing to the users or not. This can have a huge
impact on your web traffic and sales. Doing big data analysis will show you
which all elements of your site are more engaging and which are not. You can
identify the areas which need improvement and work more on those. By analyzing
the traffic, you can also compare it with the traffic on your competitor sites
to identify where you lack.
Furthermore,
big data users can also examine the page visits, views, average time on page,
unique visitor, new user visits, the bounce rate on certain pages, etc. With a
proper big data analytical process in place as leading NYC web design firm
offers, you can get the real-time data and work on improvising the weak areas.
3. Using big data analytics to identify site search stats
Analytics
related, so site search is a very common thing digital marketers use to get a
clear inside view of the user needs and wants. By identifying what they are
searching based on their needs, it becomes easier to set
your content for target audience
accordingly. You may also try to add a search box on your website to track what
users are commonly searching for.
So,
with the help of site search analytics, you may know that if the users search
for specific content, but unable to find the same on your website, they tend to
abandon your page and move on. Say, for example, if your user is searching for
a long-tail keyword like “good digital marketing consulting firm in New York”
and not finding any exact matches for the content on your blog or website
content, then it’s time to upgrade the search box and avail the site search
stats to work on.
4. Segmentation analysis for e-mail marketing
Along
with web design, you need to focus on other aspects of website marketing also
like email marketing. With the help of big data analytics, you can better
design your e-mail designs too, by rightly focusing on the needs of the target
audience. Properly segmented campaigns tend to get 14% more results than the
generic campaigns, and messages shared to the right audience tend to get about
60% clicks compared to the campaigns which are non-segmented.
Alongside
creating a good website, email marketing is also crucial for businesses to help
generate more results. So, businesses are advised to use segmentation analysis
tools to tailor-make your email based on user interests and preferences.
5. Inline testing
Inline
testing can deliver reliable data and real-time information about the
consumers, which can be used at each phase of web design and development to
improvise the website quality. With the help of big data, you can easily
deliver the results as the users need quickly to gain over the competitors.
For
designers and developers, A/B testing could be a good testing model, which can
bring a huge difference in your design and marketing campaigns. When done
properly, A/B tests will help boost the conversions to 200%. This can further
help you to test anything from page elements to marketing emails and enable to
you achieve the best results.
Overall, big data is a powerful tool in terms of business Intelligence, which has a fair role in paying in terms of modern-day web design and development too. However, for the designers planning leverage the benefit of big data, they need to have a solid understanding of its concepts too in order to stay ahead in the tight competition.
Article Written by:
Isabella Rossellini
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