Category Archives: Guest Post

Market Through Instagram Hashtags To Drive More Followers To Your Site

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Category : Guest Post

You may be aware of the fact that Instagram is one of the most popular social media channels that have nearly a billion of active users. Out of them a major percentage looks for their favorite brands and products. If you can also put the image of your product on this visual platform, chances are high that you will gain a lot of followers to your site like most of the businesses, small or large.

However, it is easier said and thought than done. You will need to follow the right Instagram marketing strategy to ensure that you gain an increased number of traffic towards your site. One of the best ways to market a product effectively and productively is by using the Instagram hashtags.

Like all other users, you too may be well aware of hashtags and the power of it to drive a large number of people for a specific post or a cause. These hashtags will enable you to create a group that will always follow your brand and be acquainted of the latest updates and news. You may be well aware of the hashtags that are used in Twitter and Facebook and how these works. It helps in lots of ways such as:

  • To keep your topics organized such as posting the right pictures at the right time so that more people can view it
  • To help your business message make the right connection with the right people at the right time and
  • To make the Instagram followers more interested to visit your site to read more about your business and product.

In short, it will help you to increase the number of traffic to your site which is the primary objective of any business. This will increase the potential of your business, increase your sales volume and generate more revenue from your business.

Follow specific hashtags

The same concept and power of hashtags works on Instagram.All you have to do to ensure your business does well to gain more traffic is follow specific hashtags and use it in your regular Instagram feed. This will help you connect with your followers in a much better way who may be potentially interested in knowing more about your product or service. As a result, you can ask them to visit your site to know more and therefore turn them into your potential customer.

However, the key to success in this regard is to knowwhich specific hashtags resonate in the best possible way with your target audience. Therefore, the most important thing is to determine these specific hashtags. For this you will need to use and rely on different tools that Instagram has on offer for you so that you can create as well as measure the impact of the specific hashtags.

The next step to follow after selecting the right hashtags to use for your business marketing campaign is to create a better strategy to use these hashtags in the best possible way.

  • First, you will need to know that though Instagram allows you to include up to 30 hashtags for each post, using so many may not serve your purpose at its best. It might confuse your users and they may not follow the right ones being in a confused state. It is the best to find out the most relevant ones to use for your post.
  • Second, you will have to research for the best hashtags to use. This is an important step that most businesses skip and therefore end up getting an average or below par response from their users. A proper research for Instagram hashtags will enable you not only to see which are the best and most productive hashtags but also help you to know how many accounts are using that hashtag.

If you want to build amore effective hashtag strategy, you will also need to combine different hashtags from four different categories. If you can combine these different hashtags in the best possible way it will help you a great deal in maximizing the performance of your post. This will eventually help you to reach out to more of your target audience.

Hashtags of different kinds are helpful for a business to target both local as well as national and international audience. Since you will be found by a large number of Instagram followers it will be far easier and more effective to get more leads and increase your sales volume.

Instagram search algorithm

Using the right type of hashtags will enable you to make the best use of the Instagramsearch algorithm. This when is done effectively will help you to get more users to view your content tat will correspond to their needs.

Instagram also has a lot of Analytics on offer for you to choose to make your business profile more productive, responsive and effective. For this you will not only need to select the best hashtags and a create a clear strategy to use them, you will also need to make them work in the best and the most desired way.

  • For this first you will need to make sure that all the different types of hashtags you have chosen are working in tandem Abd to the best of their capabilities. It is also required to ensure that they are working for and not against your business.
  • Next you will need to use the Instagram Analytics to get the real data about the performance of the hashtags and the impact it has created. This way you will also come to know about the who, when and where of the users and their engagement, both from your target audience and beyond.

There are lots of such free analytics tools that you can use to get all of these valuable insights. You will know about the usefulness of your marketing efforts and find out more about your Instagram followers. Therefore, do not skip the hashtag research and use it in the most strategic way to get more traffic top your site.

Article Written by:
Walter Moore – Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Design Techniques That Will Make And Instagram Ad Stand Out

Category : Guest Post

If you know the design techniques of an Instagram Ad, you can design an ad that will stand out, even if you have never designed any such ads before. All you have to remember is that the ad should be liked by the hundreds of millions of users, each having different choices and preferences.

With more than 80 million photos shared daily and over 3.5 billion likes per day, it is not an easy task to keep up to the expectations of such a large, highly engaged and very influential community.

  • Moreover, about 53% of users follow their favorite brands on Instagram and more than 44% of them use this platform to research on various products.
  • 70% of the Instagram users are under 35 years of age thereby making it a perfect platform for businesses to reach out to a young and growing audience.

Using the universal language of images, Instagram has started rolling out Sponsored Ads. This has given the marketers an opportunity to drive more followers from such a highly engaged audience. You will need to create relevant product pages that will align with your brand message and image outside the settings of Instagram.

About sponsored ads

The Sponsored Ads may look like any ordinary Instagram posts that includes a photo or a video but it comes with a blue tag that indicates that the ad is “sponsored.”

  • This tag is located at the top right-hand corner
  • It can be seen from an account that you do not follow already.

Research shows that this new digital advertising has the potential to make a brand more interacting and interesting for the followers. This is however not done from the perspective of product promotion but from the point of view of lifestyle promotion.

If you want to design a successful Instagram ad you will need to input two basic and important elements. These are:

  • Inspiration: This is what will make the viewers stop and look at your ad while scrolling down the feed and
  • Information: This is what will drive the viewers to take an action and even make a buying decision.

When you combine these two basic elements properly, it will create an influential duo that will fit in seamlessly with the character of Instagram.

You can even use free design applications to give your own look to the ads just as you see when you visit sites such as https://blastup.com/ or others. These apps will allow you to use different useful and beautiful templates and help you to design your ads that will look more professional in minutes.

The design tips and techniques

There are specific tips and techniques to follow when you create your own Instagram ad. These are:

Composition: You must think about the best composition while creating such an ad.

  • Always showcase people in real-life situations and objects that those people can easily relate to.
  • Make sure that in the beginning you follow the rule of thirds which is one of the fundamentals of creating such an ad.
  • Focus on a natural tendency of the human eye that is more strongly drawn towards specific areas of an image.
  • Follow the idea of breaking the image into three parts horizontally and vertically so that you have nine parts.
  • Place the point of interest whether it is a person or any object in the intersection or along the lines.

This will make the overall composition look more professional. Well, this is just an example and not mandatory. You can be as creative as you can and experiment with different things on your own to find out the best composition.

Focal point: Find out and stick to a specific focal point when you design the ad. This is very important because you will only get a few seconds to grab the attention of the viewers. In order to do this, you must:

  • Avoid complex and busy images
  • Use ones that have one or two places where you want to focus and direct the attention of the viewers and   
  • Be very clear with your intent.

If you have more products to advertise make sure that you do not place them all in one ad. Instead, dedicate each ad to a particular product.

Moreover, if you have any text to include in the ad make sure that it is relevant to the specific product and also try place in in such a way that it compliments with the main focal point of the image in the right way.

Lastly, keep the number of fonts to one or two at the maximum and make it a point that you use it unswervingly on all your posts.

Perspective: You must also make it a point to create an intimate perspective of the ad so that it creates a better engagement. Make sure that the perspective:

  • Places the viewers in the setting
  • Creates a more intimate atmosphere
  • Enables the viewers to visualize in a better way and
  • Allows them know how it is like to use your product.

Everything should be at a location that is in accordance to the overall brand experience and relevant to it.

You will be better off in your design if you emphasize the photo with your message. Also make sure that the text is legible and clear with perfect contrast of the colour of the font with the colour of the background. You can also use one of the most suitable Content Creator sticker templates to give the text a great background in case the image has too many details or ‘busy.’

To sum it up

Finally, focus on the logo but do not be too aggressive with it. Consider the nuances of Instagram so that the logo does not overshadow the content. Also use the power of color and contrast making the right combination so that it attracts attention and at the same time makes the text easier to read.

Most importantly, you should pay attention to the consistency of the ad which is one of the most important factors to create a great Sponsored Ad.

Article Written by:
Walter Moore

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